Stevia is a member of the sunflower family (Asteraceae), native to subtropical and tropical regions from western North America to South America. It has been grown extensivey in China for many years and used particularly in Japan as an alternative sweetener to sugar.

As a sugar substitute, stevia's extracts have up to 300 times the sweetness of sugar. Stevia has recently attracted attention with the rise in demand for low- carbohydrate, low-sugar food alternatives.

Medical research has also shown possible benefits of stevia in treating obesity and high blood pressure. Because stevia has a negligible effect on blood glucose, it is attractive as a natural sweetener to people on carbohydrate-controlled diets.

SteviaAfrica are developing the commercial growth of the Stevia plant in Tanzania. Our brand work is helping by raising the profile and conveying the professionalism of the company.