The project: To re-position the company so it can engage with industry leaders. A company working as subcontractors for the rail construction and maintenance industry wanted to be dealing directly with rail infrastructure organisations, taking on contracts for safety on the railways of the UK.
TES supply safety critical staff to the rail industry – ensuring those working on repairs and maintenance of the network are safe at all times.
MD, Tony Evans saw huge potential for his company, our challenge was to encourage major contractors in the industry to take notice of TES.
Brand evaluation and definition
We stripped out the jargon and made the proposition clear “Creating Safe Railway Working Environments”, we made the brand more visible by taking ownership of fluorescent orange (the colour of safety on the railways) as its key colour and summed it all up in a neat brand identity, running a railtrack through the middle of the TES acronym.
TES now sit round boardroom tables with the largest railway maintenance contractors and with the success of winning many large contracts have seen their turnover increase more than 10 fold since launch. The identity and its application won them the European Design Management effectiveness award presented in Eindhoven.