Open Up Reach Out

Transformational plan for the emotional wellbeing and mental health of children and young people


Open up Reach out


Open up, Reach out is the document that Southend, Essex and Thurrock used to launch the £3.3 million plan to improve mental health for children and young people in Essex. An unprecedented partnership of ten authorities covering the county of Essex published the five-year local transformation plan that has received top rating from national leaders.

The challenge

The documents that we created needed to communicate to the professionals involved but, most importantly, also to users of the planned service.

The design process

We achieved this by using a graphic design style that is youthful without being patronising and maintains a visual pace throughout the document. Images of the geographical area gave the document a sense of place while the people pictures are representative of the population that Open up, Reach out is designed to serve.

The outcome

Cllr Barbara Rice, Thurrock Council’s portfolio holder for health and adult social care, said:

“This is an excellent piece of work showing how working together to address issues as early as possible gives everyone the best possible mental health outcomes.”

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